Black Friday Boosted By Early Openings, Cyber Monday Surges on Big Discounts
ATLANTA, Nov. 30, 2011 – First Data Corporation released its First Data SpendTrend analysis for Black Friday 2011 compared to Black Friday 2010. SpendTrend tracks same-store consumer spending via credit, signature debit, PIN debit and EBT cards at U.S. merchant locations.
Enticed by earlier store openings, consumers responded by spending more. Significant spending actually started Thanksgiving Day, in advance of Black Friday. Retail year-over-year dollar volume growth on Thursday-Friday was 6.3% and transaction growth was 7.3%. This performance was especially impressive in light of tough comparables for Black Friday 2010, when dollar volume growth was quite strong. Some merchant categories that saw a boost in dollar volume growth this year were Electronic/Appliances, Clothing and Accessory Stores, and NonStore Retailers. Cyber Monday continued the spending trend of the Thanksgiving weekend, with eCommerce year-over-year dollar volume growth of nearly 20.0%.
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