December 6, 2011 – By Zen Terrelonge
Coffee chain now receives one in four payments via mobile apps.
The company’s app selection has proven to be popular among the caffeine hungry with versions across iOS, Android and BlackBerry.
The apps allow users to manage their Starbucks Card balance by loading it with credit in addition to finding nearby stores.
Starbucks says one in four transactions received are now made via mobile and it received over 26 million m-payments in total across all platforms.
Adam Brotman, SVP and general manager of Starbucks, said in the nine weeks after the app was released, there were three million transactions but in the past nine weeks there have been six million transactions.
He continued to reveal $110 million has been topped up to customers Starbucks cards via mobile, while $2.4 billion was loaded onto Starbucks cards overall in 2011. Starbucks has process over 26m m-payments.
Starbucks Has Processed Over 26m Mobile Payments. (December 6, 2011). Retrieved from http://www.mobile-ent.biz/news/read/starbucks-has-processed-over-26m-m-payments/016393