Research and Markets: B2C E-Commerce in Asia is an Emerging Market

( has announced the addition of the “Asia B2C E-Commerce Report 2011” report to their offering.

The Asia B2C E-Commerce Report 2011 by Hamburg-based market research firm provides a detailed overview of B2C E-Commerce in Asia. In addition to the major players dominating this market, the report also presents figures relating to internet users and online shoppers. The report covers the most important markets in Japan, South Korea, China and India along with eleven further Asian countries.

Overall, Asia shows a very heterogeneous development in terms of internet and B2C E-Commerce. In Japan and South Korea, internet use is widely available, which spurs increased B2C E-Commerce revenue. In China, internet penetration is rather low, resulting in much growth potential for E-Commerce. The range of popular product categories varies widely, ranging from books to consumer electronics.

E-Commerce in Japan shows signs of recovery after the earthquake
In 2010, the number of internet users reached approximately 100 million in Japan, which corresponds to 80 % of the population. Following the earthquake in Japan, the major Japanese B2C E-Commerce players experienced a decline in revenue. However, now consumers are again buying more online. According to the Asia B2C E-Commerce Report 2011 by, in 2010 Books was the most popular B2C E-Commerce category, followed by Fashion, Music and Travel. Based on unique visitor numbers, Rakuten was the most successful Japanese B2C E-Commerce player in September 2011, followed by Amazon and Nissen.

Research and Markets: B2C E-Commerce In Asia Is An Emerging Market. (2012, January 6). Retrieved from


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