Category Archives: Articles

What Makes Thomas (Tommy) Kato Haute

Thomas Kato, Lufthansa, Maserati Miami Beach World Polo Cup, Jamie Morrison, Luis Escobar, Nacho Figueras, Polo

Thomas (Tommy) Kato playing polo at the Maserati Miami Beach World Polo Cup

Merchant Hub CEO, Thomas (Tommy) Kato has once again made Haute Living Miami’s 2017 Haute 100 List.

Miami is home to some of the most influential people in the world.  It is an honor to be placed among this list of celebrities and the biggest names in the city. – Thomas (Tommy) Kato

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Thomas (Tommy) Kato working out with a former World Heavy Weight Boxing Champ, Wladimir Klitschko

Mayor of Miami Carlos Gimenez and Thomas Kato

Miami Mayor, Tomás Pedro Regalado, & Thomas (Tommy) Kato

Benevolent businessman, developer, International polo player, humble humanitarian: These are just some of the many hats Thomas (Tommy) Kato wears.

Tommy Kato_Gulfstream_Private Jet_G5

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Thomas (Tommy) Kato Supporting After-School All-Stars with Arnold Schwarzenegger

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Private dinner with Thomas (Tommy) Kato and friends, including music legend, Quincy Jones.

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Thomas (Tommy Kato) and Kamal Hotchandani

 

 

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Inside Thomas Kato’s Exclusive Wine Tasting at Faena House

Marianne Dieterich, Thomas Kato, Arif Can Sayin, Lacey Abbot, Nina Miguel & Camilo Miguel1

Marianne Dieterich, Thomas (Tommy) Kato, Arif Can Sayin, Lacey Abbott, Nina Miguel & Camilo Miguel

Merchant Hub CEO, jet-setter, entrepreneur and philanthropist, Thomas (Tommy) Kato, co-hosted an intimate evening for friends and colleagues at the new stunning Faena House. Many of Miami’s notable guests came out to join in the evening of luxury which featured gourmet bites and some of the finest wine, including notable wine enthusiasts, Philip and Carol Norfleet.

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Archie Drury, Philip Norfleet, Carol Norfleet, Marianne Dieterich, Thomas Kato & Kamal Hotchandani1

Archie Drury, Philip Norfleet, Carol Norfleet, Marianne Dieterich, Thomas (Tommy) Kato, Kamal Hotchandani

Kamal Hotchandani & Thomas Kato3

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CEO of Merchant Hub, Thomas (Tommy) Kato

Read Full Article Here: http://hauteliving.com/2017/04/inside-thomas-katos-exclusive-wine-tasting-at-faena-house/633550/?market=miami

4 Powerful Internet Security Tips For Small Businesses

Keep Your Data Under Lock and Key And Avoid Embarrassing Information Breaches

business owner must work with his or her employees to protect customer and employee information. In fact, this is a huge task that many businesses fail to take seriously enough and because of that, serious problems often result.

Fortunately, one can easily develop a comprehensive strategy that protects your enterprise information and saves your business time and money.

1. Secure Your Payment Information

When it comes to credit card processing, there are several measures you can take in order to protect your finances and client information.

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Are Mobile Payments Becoming Commonplace?

When making any kind of payment, consumers look for security and convenience in that order of priority. Cash and checks are the most secure forms of payment, but they are slowly on the way out due to the convenience of card transactions and the convenience of not carrying jingling change in your pockets or worrying about losing your cash to pickpockets. Credit and debit card transactions are on the rise, with close to 66%of all in-person transactions last year being completed with plastic cards, according to Javelin Strategy & Research market report on retail point of sale.

Add to this the smartphone proliferation into our day-to-day lives as we manage our communications, socialize with friends and watch or listen to entertainment on the go. The logical result of these trends would be the convenience of using a mobile or smartphone as a form of payment instead of cards or cash. There are many experiments, field trails and actual transactions already happening this way.

Let’s look at Google Wallet as an example. Google Wallet enables…..

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What Do Customers Want? Survey Shows Growing Appetite for More Communications

In our always connected society, we increasingly rely on real-time information and notifications in our daily lives – from checking our bank account balance on a smartphone app to getting a text message saying a prescription is ready for pick-up. And, new research commissioned by Varolii shows consumers find this type of proactive outreach from businesses extremely welcome and helpful.

This national study of 1,000 adults shows that consumers want more, not less, customer service related communication from businesses. In fact, a majority of respondents – 70 percent – believe these messages could help them avoid issues, like a late fee. And, nearly 80 percent of respondents say they trust the judgment of the companies with whom they have relationships about when, why and how to send such messages.

What About Laws Restricting Communications?

The TCPA dictates that companies cannot automatically dial or send informational text messages to mobile phones without the prior express consent of the recipient. But, consumers may have a different opinion.

The research shows nearly one in four consumers automatically assume that the companies they do business with can contact them. Eighty-four percent of respondents also strongly believe that if they give their cell phone number as their primary contact to a company, then it is acceptable for that company to contact them at that number.

This doesn’t mean we should ignore the regulations – it just means that consumers may be more open to more asks for consent. Balancing compliance and customer satisfaction is a challenge we all face today. Companies must find the right blend of customer outreach – providing the right information at the right time, via the right channel – while still adhering to various state and federal rules.

How Do They Want These Communications?

Consumers still like traditional emails and phone calls, but mobile is fast becoming the top way to reach a majority of American consumers. Today, nearly 80 percent of Americans have given their cell number to a company – with more than one-quarter of respondents indicating they usually or always provide their cell number. Additionally, consumers now favor text messaging just as much as getting a phone call. One in five respondents surveyed say text messaging is their preferred form of communication.

top preferred channels What do Customers Want? Survey Shows a Growing Appetite for More Communications

What Do Customers Want? Survey Shows Growing Appetite for More Communications, 2013, October 24, by Brian Moore, retrieved from http://bankinnovation.net/2013/10/what-do-customers-want-survey-shows-growing-appetite-for-more-communications/.

Latin Americans Give Strong Seal of Approval to Social

Much fonder adopters of social media than internet users in the US

Social media has quickly become important to internet users in Latin America, based on research from Ipsos ITOX and Ipsos Global @dvisor.

The July 2013 survey of web users around the world found that nearly four in 10 of those in Brazil, along with 28% in Mexico and 27% in Argentina, rated social media “very important,” or a five on a five-point scale. A further quarter of internet users in Brazil and Mexico, and 19% more in Argentina, rated social media a four. That means a solid majority of web users in Brazil and Mexico, and nearly half in Argentina, consider social media at least somewhat important to them.

That makes these users much more likely than those in the US to place importance on social media—just internet users polled in the US said social media was “very important,” with a further 21% rating it somewhat important. Numbers were similar in most of Europe, though internet users in Russia and Spain were a bit further ahead than other countries studied. The attitudes of web users in Canada almost exactly mirrored those of the US. Latin American web users appear most similar to those in developing economies in Asia-Pacific, including India, where 30% of internet users considered social media very important, Indonesia (27%) and China (25%).

eMarketer estimates that this year, 38.4 million internet users in Mexico will use social networking sites at least monthly, as well 78.3 million internet users in Brazil and 17.8 million in Argentina.

Latin Americans Give Strong Seal of Approval to Social . Retrieved from 2013, Oct 22,  http://www.emarketer.com/Article/Latin-Americans-Give-Strong-Seal-of-Approval-Social/1010322#cOsyQprXkv3kH4DT.99.

6 ways to increase sales and optimise your ecommerce payment page

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Online merchants can reduce payment page abandonment by focussing on a few key changes to their payment page which can increase checkout conversion rates. Customising the payment page will limit problems and help cardholders feel secure. Although one would most likely expect that many of the below points are expected norms, I have often experienced frustration at the time of purchase and seen issues surrounding the merchants payment page which either led me to repeating the payment process or bailing out of the purchase all together.

Here are a few key pointers.

1. Payment page error handling

Alerting cardholders to commonly made mistakes on the payment page limits frustration. By using in-line error handling, the number of payment processing steps are also reduced. The transaction request does not proceed to the bank or the payment provider before a cardholder’s information is accurately entered. This prevents time being wasted between web pages, lessens cardholder confusion and reduces payment page abandonment. There is nothing more frustrating than the cardholder’s payment being rejected due to invalid payment data being entered and having to click the back button to start the process over again. Error handling on the payment page alerts the cardholder of data that either needs to be added or amended such as correct card number or CVV before proceeding with the transaction.

2. Numeric validation

Only allow numeric characters to be entered in fields intended for numeric characters. Stopping alpha or special characters from being entered into the text box during the entry of card details or payment information will reduce finger error.

3. Mod 10 Luhn check

The Luhn algorithm or Luhn formula, also known as the “modulus 10″ or “mod 10″ algorithm, is a simple checksum formula used to authenticate a variety of identification numbers like credit card numbers. Most credit cards use the Luhn algorithm as a way to distinguish valid numbers from collections of random digits. Designed to detect accidental errors, this is a quick way to eliminate credit card number errors before a transaction is submitted to the payment gateway.

4. Expiry date

Make it clear to the card holder which box is for month and which is for year. This can be indicated by placing a label next to or above a text box or by making month/year a selection choice in a drop down menu. The recommended option is to enable selection of the expiration date using two separate dropdown lists: one for month and one for year. Ensure only to display current and future years.

5. Validating the CVV length

Visa, MasterCard and Diners use a three-digit CVV number placed on the back of the credit card. American Express uses a four digit number placed on the front of the credit card. Validate that the CVV code contains the correct number of digits based on the credit card type. To do this you will work with two parameters: the card number and its CVV number. The main card number is used to determine the associated account linked to the card. The first six digits of the main card number identify the card issuer, for example, American Express or MasterCard. If the card is issued by American Express, the code you will check for is 4 digits long. For all other cards, the CVV code has 3 digits. If the CVV entered by the card holder is too long or too short to match the card then you can prompt card holder to amend before proceeding.

6. 1Click payments

A 1Click Payment enables cardholders to only enter CVV after the initiated transaction. This simplifies the checkout experience and reduces the amount of data the cardholder is required to enter on the payment page. The payment gateway will tokenize the card holder’s details during the initial transaction so that the merchant does not store any card data. For subsequent transactions, the card holder is only required to enter their CVV to process the payment, making the checkout process easier. At any point, the card holder can amend card details, which will update the token with the new card information.

6 ways to increase sales and optimise your ecommerce payment page. Retrieved from http://ventureburn.com/2013/10/6-ways-to-increase-sales-and-optimise-your-ecommerce-payment-page/.