Tag Archives: Brazil

Latin Americans Give Strong Seal of Approval to Social

Much fonder adopters of social media than internet users in the US

Social media has quickly become important to internet users in Latin America, based on research from Ipsos ITOX and Ipsos Global @dvisor.

The July 2013 survey of web users around the world found that nearly four in 10 of those in Brazil, along with 28% in Mexico and 27% in Argentina, rated social media “very important,” or a five on a five-point scale. A further quarter of internet users in Brazil and Mexico, and 19% more in Argentina, rated social media a four. That means a solid majority of web users in Brazil and Mexico, and nearly half in Argentina, consider social media at least somewhat important to them.

That makes these users much more likely than those in the US to place importance on social media—just internet users polled in the US said social media was “very important,” with a further 21% rating it somewhat important. Numbers were similar in most of Europe, though internet users in Russia and Spain were a bit further ahead than other countries studied. The attitudes of web users in Canada almost exactly mirrored those of the US. Latin American web users appear most similar to those in developing economies in Asia-Pacific, including India, where 30% of internet users considered social media very important, Indonesia (27%) and China (25%).

eMarketer estimates that this year, 38.4 million internet users in Mexico will use social networking sites at least monthly, as well 78.3 million internet users in Brazil and 17.8 million in Argentina.

Latin Americans Give Strong Seal of Approval to Social . Retrieved from 2013, Oct 22,  http://www.emarketer.com/Article/Latin-Americans-Give-Strong-Seal-of-Approval-Social/1010322#cOsyQprXkv3kH4DT.99.


EBay Goes Ahead With Brazil Strategy; Launches App

EBay (EBAY) has moved ahead with its first e-commerce effort in Latin America’s biggest economy by appealing to Brazil’s fashionistas. But in doing so, it might end up competing against its partner MercadoLibre, Latin America’s top e-tailer.

Local eBay execs told the Brazilian press in August that they would launch a Portuguese-language and Portuguese-currency version of eBay’s Moda fashion app, which lets mobile shoppers buy clothing, shoes, accessories, jewelry, watches and health and beauty items.

That fashion app indeed has been launched and is now being used by Brazilian consumers, eBay spokeswoman Johnna Hoff told IBD.

“All of the (fashion) inventory is imports from eBay sites around the world, in cases where sellers have noted they will ship to Brazil,” Hoff said.

Android Version Later This Year

The app is now available to local iPhone and iPad users in Apple’s Brazil App Store. An Android version is slated to be available in Brazil later this year.

Hoff says eBay is running flash sales within the app — showcasing limited-time offers on new inventory from select sellers worldwide.

EBay says more new apps and a Portuguese-language version of eBay’s main website would be rolled out in the next 12 months — assuming its Moda app trial fares well.

Hoff wouldn’t say when eBay might launch that full Portuguese-language site for Brazil. She points out that eBay has said previously that it’s focusing on an “imports-first” strategy in emerging markets such as Brazil, with an emphasis on sales via mobile devices.

She says eBay followed this same blueprint in Russia, where it did end up launching an eBay.com website in Russian.

“You can imagine that this same playbook will be coming for eBay Brazil, but we’re starting (first) with a mobile launch focusing on fashion,” she said.

Hoff explains that eBay still doesn’t have a domestic business in Brazil yet that can supply products to a full-blown eBay website in Brazil. So for now, the items bought by Brazilians using the Moda app will only consist of fashion products that originate from outside Brazil.

Andre Baggio, a JPMorgan analyst in Sao Paulo, Brazil, says he hasn’t seen “much follow-on” since eBay announced its Brazil push in local newspapers in August.

“I go to eBay.com, click on it and it takes me to the U.S. English eBay website,” Baggio said.

Hoff says Brazilians can and do still use the main eBay.com website, but they have to deal with English and make purchases in U.S. dollars.

EBay Goes Ahead With Brazil Strategy; Launches App . 2013, October 10, By Doug Tsuruoka. Retrieved from  http://news.investors.com/technology/101013-674605-ebay-offers-flash-sales-with-brazilian-app.htm#ixzz2hRiWUggv.