Ok, so if you think we’re done with the whole “when is a mobile payment a payment” argument, think again. The reality is that the biggest evolution in payments is not about Visa, Mastercard, Amex, Square or faster payments, but it is about context and simplicity, and that’s where the mobile and other technologies are leading us.
You are probably familiar with the Gartner “Hype Cycle” which has pretty accurately predicted the adoption and maturity cycle of various technologies. The Hype Cycle is pretty good at describing the hype around things like NFC and Mobile Payments generally, and how now we’re at the working end of enlightenment and productive ideation. There are a few exceptions to the Hype Cycle. Facebook, for example, is notably absent from their analysis because it has never quite emerged into trough of disillusionment phase – it got hyped and then went straight through to the enlightenment stage. Theoretically you could call the IPO failure the disillusionment phase, although that wasn’t with the tech. I digress… Continue reading