Tag Archives: Mobile commerce

How to reduce cart abandonment for mobile device users

It’s a classic double-edged sword and one we’ve all probably wrestled with more than once: You need to make an unplanned business trip and you’re looking for a last-minute flight. You find a good deal online, and as you hastily proceed through the checkout, something goes wrong.

After typing in your name, address and credit card number, you mis-key a digit of your credit card number. The transaction doesn’t go through. The screen seems to yell at you. START OVER. You feel like yelling back.

You have to get to a meeting, so you close your browser and vow to revisit the process later or — worse — try booking the flight on another travel site.

Cart abandonment is a well-known problem for merchants trying to sell goods to online shoppers, and it is even more pronounced when the shopper is using a mobile device.

Travelocity was seeing far too much of it, so the online travel booking site turned to Jumio for a solution. Continue reading

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Staying Relevant With Mobile, Webshere Commerce

Using an abacus and churning butter add a bit of comic relief to the list of outdated tasks found on the Obsolete Skills website. Other skills, like writing in cursive and flipping over a cassette tape just add insult to injury for anyone pushing the age of 40.

But, give it a few years and who knows what else might find its way onto the list. Using a desktop computer perhaps? Although it might sound farfetched, the use of mobile devices is leading society in that direction.

According to a study conducted by Google and Nielsen in March 2013, an overwhelming 77 percent of mobile searches happen at home or at work – even if a PC is nearby. The research from Google and Nielsen also revealed that 45 percent of those mobile searches are conducted to help make a decision. And overall, 17 percent result in a purchase. Continue reading